This brand was founded by Michael van het Laar in 2022 with the vision of empowering individuals to stay true to their core.

We believe that authenticity is the foundation of creativity. In a world full of trends, we encourage people to embrace their own unique style and express themselves fearlessly.

By collaborating with young designers and brands, we aim to create a community that celebrates individuality and strengthens the local fashion industry. Fashion should be a reflection of who you truly are.